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We know the idea of chatbots can be a little intimidating. After all, while some robots warm our hearts others–well, they kind of freak us out.

But the truth is, robots aren’t here to take over the world. They’re here to make life easier.

In this guide, we’ll show you how to leverage chatbots for the incredible tool that they are: Taking on the burden of time-consuming tasks, and allowing you to better serve your customers in ways that matter most.

To do that, we’ve teamed up with the Sprout Social chatbot experts as well as conversational marketers at Drift to bring you the best strategies for leveraging chatbots for business growth.